As stated in a previous blog entry, Google recently announced the selection of Austin, Texas as the second installation of Google’s Fiber. A lot of people I have spoken to are not aware of the relevance of Google Fiber and how it is poised to shake up the local marketplace.
First and foremost, the internet will fly on Google Fiber. Secondly, the offerings and capabilities of Google TV and Online Cloud Storage will certainly wreak havoc on local TV cable providers. For both home consumers and business users, look for Time Warner Cable, AT&T U-Verse and DISH Satellite to lower pricing.
When Google starts rolling out their service, competitors like Time Warner Cable may ask business users to sign long term contracts in exchange for lower pricing and maybe even bundle their services offerings. Since Time Warner Cable acquired NaviSite (a managed services provider) in 2011, they have the capability of bundling internet connectivity with services like cloud storage, cloud backup, hosted email and managed anti-virus services. Savvy neighborhood associations in Austin will encourage homeowners to sign up for Google Fiber because it will make their neighborhood more attractive to potential buyers and thereby help to maintain property values. If you want Google Fiber to be available in your neighborhood, be sure to sign up for Google Fiber here.